THE KING OF GOOD TIMES

THE KING OF GOOD TIMES (Poetry)

Few displayed Valour and strength; while the others exorbitant Riches
Few their vast empire and army; while the others their collection of wives
Thousand years back, were kings who lured to win over the bride beauty in the swayamvara
And since then generations after generations followed this alluring phenomena
Not exactly but actually the reincarnation of swayamvara
Not the exorbitant Riches but Creative strategies; Not the Wives but the Brand success
Not the Kings but the Corporate; Not the Beauty bride but Target audience
Gutenberg, Marconi, Nicephore, Zworykin not in their wildest dreams
Would have thought or dreamt of this stretch to extremes
One has to admit life has always been the survival of the fittest
It’s the battle between corporate- for more space, at least there is no bloodshed
From Black & White to Color; From Arts to technology
From Propaganda to Persuasion; From Producers to Consumers
Out of million species, humans have been unique
Amongst million corporate, a brand needs something unique
Call it Mystical-Magical Manipulation; Call it Evolution-continuing Information
Call it greedy intentions; Call it out-of-the box ideation
We call it Advertising!

- Shankar S